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The Most Nutrient-Dense Bar on the Market

  • Every 80g bar delivers over one-third of daily protein, fiber, and 26 essential vitamins and minerals
  • No other bar or food matches its nutrition-to-calorie ratio
  • Crafted to meet modern demand from Gen Z and millennials for cleaner, more complete every day nutrition
  • Surpasses legacy brands with a truly comprehensive meal solution designed for real life
Raising the Bar

  • One Bar = One Meal

    Delivers over one-third of your daily protein, fiber, and 26 essential vitamins & minerals, all in just 360 calories. Each bar provides the balanced nutrition of a complete meal, not just a snack.

  • Micro-Encapsulated Nutrients

    Our proprietary micro-encapsulation technology improves nutrient absorption, flavor stability, and shelf life, ensuring your body actually utilizes what you eat.

  • Adaptogen-Enhanced Performance

    Each bar features a targeted adaptogen: Ashwagandha, Maitake Mushroom, and Lion’s Mane to help your body manage stress, sharpen focus, and maintain balanced energy throughout the day.

  • Protein Powered by Marine Collagen Peptides

    We use a clean, functional blend of marine collagen peptides blended with fava bean and brown rice protein, offering a complete amino acid profile for muscle recovery, skin health, and sustained fullness without whey, dairy, beef tallow or soy.

  • No Junk, Just Function

    No gluten, dairy, soy, seed oils, artificial sweeteners, dyes, or preservatives. Non-GMO, allergen-friendly, and naturally sweetened with organic honey.

  • Built for Real Life

    Whether you’re on a GLP-1 medication, intermittent fasting, or simply looking to eat smarter on the go, ABC 360 delivers precision nutrition. Everything your system needs, nothing it doesn’t.

One Bar vs. One Meal

To get the same nutrients found in just ONE ABC 360 Complete Meal Bar, you would need to eat: 

Protein (17+g)

  • 3oz grilled chicken breast and 1/2 cup cooked lentils

Fiber (10+g)

  • 1 med sweet potato and 1/2 cup cooked black beans

26 Essential Vitamins & Minerals

  • 1 cup cooked spinach, 1 med orange, 1oz almonds, 1/2 cup blueberries, 1 large egg, 1 cup broccoli, 4 oz salmon, 1/2 cup quinoa, 1/2 cup fortified oats

Us vs. Them

Scroll left to right  ABC 360 Bars Other Bars
Complete Nutrient Profile
26 Vitamins + Minerals
Limited + Incomplete
Nutrient Absorbtion (Bioavailable)
Micro-encapsulation for improved absorption
Poor absorption
Fiber Content
Gut-healthy fiber
Low / Missing
Clean Ingredients
No seed oils, gluten, dairy, artificial ingredients
Artificial sweeteners, seed oils
Macro-nutrient Balance
Protein + healthy fats + fiber
Unbalanced (just protein or carbs)
Diabetic Friendly
Blood sugar stable, low/med glycemic
Sugar spikes, high glycemic carbs