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A stack of five rectangular granola bars with different colors and textures, arranged vertically on a light wooden surface with a blurred wood background.

We Built the Protein Bar You’ve Been Looking For. Meal-Level Nutrition in Bar Form.

Most “protein bars” are snacks with a protein number.

ABC 360 is different: protein + fiber + essential micronutrients—built to nourish you like a meal when life gets in the way.

We asked a simple question:

Should a bar just curb hunger… or actually deliver real nutrition?

ABC 360 isn’t here to be another bar in the pile.

It’s here to raise the standard for what a protein bar can be.

Most bars are a quick fix.

ABC 360 is real nutrition—portable.

Complete Nutrition
A hand holds three colorful ABC protein bars against a clear blue sky. The bars are purple, orange, and yellow, with nutritional information visible on the packaging.

  • One Bar = One Meal Level Nutrition

    Delivers over one-third of your daily protein, fiber, and 26 essential vitamins & minerals, all in just ~330 calories. Snackable convenience, meal-level nutrition.

  • Micro-Encapsulated Nutrients

    Our proprietary micro-encapsulation technology improves nutrient absorption, flavor stability, and shelf life, ensuring your body actually utilizes what you eat.

  • Adaptogen-Enhanced Performance

    Each bar features a targeted adaptogen: Ashwagandha, Maitake Mushroom, and Lion’s Mane to help your body manage stress, sharpen focus, and maintain balanced energy throughout the day.

  • Protein Powered by Marine Collagen Peptides

    We use a clean, functional blend of marine collagen peptides blended with fava bean and brown rice protein, offering a complete amino acid profile for muscle recovery, skin health, and sustained fullness without whey, dairy, beef tallow or soy.

  • No Junk, Just Function

    No gluten, dairy, artificial sweeteners, dyes, or preservatives. Non-GMO, allergen-friendly, and naturally sweetened with organic honey.

  • Built for Real Life

    Whether you’re on a GLP-1 medication, intermittent fasting, or simply looking to eat smarter on the go, ABC 360 delivers precision nutrition. Everything your system needs, nothing it doesn’t.
A plate with salmon, two boiled eggs, broccoli florets, blueberries, almond nuts, and sliced avocado, arranged in separate sections.

One Bar vs. One Meal

To get the same nutrients found in just ONE ABC 360 Complete Meal Bar, you would need to eat: 

Protein (20g)

  • 3oz grilled chicken breast and 1/2 cup cooked lentils

Fiber (12+g)

  • 1 med sweet potato and 1/2 cup cooked black beans

26 Essential Vitamins & Minerals

  • 1 cup cooked spinach, 1 med orange, 1oz almonds, 1/2 cup blueberries, 1 large egg, 1 cup broccoli, 4 oz salmon, 1/2 cup quinoa, 1/2 cup fortified oats

Us vs. Them

Scroll left to right  ABC 360 Bars Other Bars
Complete Nutrient Profile
26 Vitamins + Minerals
Limited + Incomplete
Nutrient Absorbtion (Bioavailable)
Micro-encapsulation for improved absorption
Poor absorption
Fiber Content
Gut-healthy fiber
Low / Missing
Clean Ingredients
No gluten, dairy, artificial ingredients
Artificial sweeteners, seed oils
Macro-nutrient Balance
Protein + healthy fats + fiber
Unbalanced (just protein or carbs)
Diabetic Friendly
Blood sugar stable, low/med glycemic
Sugar spikes, high glycemic carbs