The Science Behind a Truly Complete Meal Bar

Most bars are built like snacks. ABC 360 was built with the structure of a balanced meal. 

TL;DR

Five years of research led to this: a single bar that delivers one-third of your daily requirements for protein, fiber, and 26 essential vitamins and minerals. No other bar does that.

A Letter From Our Founders

Hello,

We're Tim and Dana Laros, the husband and wife team behind ABC 360 Protein Meal Bars, and we're excited to tell you the driving force behind our brand.

It was quite a journey, taking us five years to introduce ABC 360 Protein Meal Bars to the public. Five years of research, trial and error, development, getting angry at ourselves, doubting, learning, changing, and many sleepless nights.

We saw that almost all the bars currently offered were centered on one feature: high protein, low carb, keto-friendly, etc. We were determined to make something better. A product we would really enjoy eating ourselves. And that's exactly what we achieved.

ABC 360 Protein Meal Bars are built on thoughtful, balanced nutrition. A bar, single-individually portioned, gives you a third of your daily requirements for protein, fiber, and 26 essential vitamins and minerals. No other bar can do that.

With ABC 360 Protein Meal Bars, our goal is to assist people who are so busy that they do not want to face the dilemma of choosing between convenience and nutrition. It is easy when traveling, going from meetings to the gym, or even a busy parent trying to keep up, that "on-the-go" becomes "poor-in-nutrients".

We want to give people complete, portable nutrition.

We’re glad you’re here, and we hope ABC 360 Protein Meal Bars make your day a little easier.

Tim and Dana Laros

What Does Complete Really Mean?

Many companies advertise a protein bar as a substitute for a meal. But, in reality, most protein bars are made for just one purpose, i.e. to increase protein consumption.

Yes, protein is a key nutrient but, protein by itself, does not make a meal.

A meal needs to be smartly assembled. It must have elements that are working together to provide you with energy and keep you full:

• Protein
• Fiber
• Good fats
• Carbohydrates for energy
• Essential vitamins and minerals

ABC 360 gives you the structure of a balanced meal, in one convenient bar.

Science Pillars Behind ABC 360

Protein doesn't work alone

Protein is good for maintaining lean body tissue and for feeling full, but you have to consider the entire composition of a food. In fact, when protein is combined with fiber and fats, it feels more like a meal that protein alone.

ABC 360 stands for: Protein as part of a complete nutrition system, not just a standalone headline.

Fiber is the secret to satisfaction and digestion

“Fibermaxxing” may be a new trend, but fiber has been central to ABC 360 Protein Meal Bars from the beginning. When we started formulating five years ago, we weren’t chasing what was popular, we were focused on building a bar that supported gut health and delivered more complete nutrition.

Fiber plays a major role in how you feel after eating. Foods rich in fiber can help you feel fuller for longer and support steadier energy compared to foods that are low in fiber.

ABC 360 is: a bar that is focused on fiber so it doesn't feel like a quick sugar rush followed by a crash.

Micronutrients are vital, especially when you eat less

When on a diet or just busy, you are likely to miss some important vitamins and minerals. This is why many bars fail when it comes to "complete." "Complete" doesn't just refer to the macronutrients; it should also include nutrient density.

ABC 360 is: 26 vitamins and minerals to help close common gaps on the busiest days.

Why do we use micro-encapsulation

During processing and shelf life, some ingredients can be damaged by heat, oxygen, or moisture. Therefore, the use of micro-encapsulation is employed in the nutrient system, in order to safeguard the delicate ingredients and also to maintain consistency in a shelf-stable bar.

ABC 360 decided: we didn't just add nutrients, we developed a system for their survival.

A replacement meal needs enough energy to actually be a meal

There are many bars that are "healthy," but they usually fall in the category of snacks. In case you are replacing a meal, you need food items that can actually behave like one.

ABC 360 mantra: 320-350 calories, purposely, so it's meal-like, not snack-like.

The Benefits of Eating ABC 360 Protein Meal Bars

People do not buy ABC 360 Protein Meal Bars simply because it is the most fashionable bar. They pick it because it is made to support you feeling:

Our Commitment

At ABC 360 Protein Meal Bar, we live by one principle: grab-and-go should never mean compromising nutrition.

If you are getting a bar, it must have the same structure as a meal:

ABC 360 Protein Meal Bar: Complete nutrition, made portable.

Have a question?
It will be great to hear from you.

📧 customerservice@abc360bar.com

Tim and Dana Laros, Founders